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AI & Automation • Organic Produce & Agritech E-Commerce

Case Study for Ecommerce Custom Application Development - Urjafarms

Urjafarms is a direct-from-farm organic produce D2C brand delivering fresh vegetables, fruits, and cold-pressed oils to urban households.

12,000+
Weekly Active Subscribers
< 1.5%
Harvest Wastage
76%
Repeat Order Rate
Case Study for Ecommerce Custom Application Development - Urjafarms
Client Partner: Urjafarms
Industry: Organic Produce & Agritech E-Commerce
Services Delivered: AI & Automation
Deployment SLA: 100% On-Time Launch
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01. About the Client & Operating Background

Client Overview & Market Context

Urjafarms is a direct-from-farm organic produce D2C brand delivering fresh vegetables, fruits, and cold-pressed oils to urban households.

02. Operational Bottlenecks & Legacy Friction

Business Challenges Before Involve Technologies

Perishable organic produce required exact weekly harvesting schedules based on customer subscription preferences. Standard e-commerce templates could not handle recurring farm box customization.

03. Engineering Intervention

The Custom Technical Solution Delivered

Involve Technologies built a custom Agritech E-Commerce Web Application featuring flexible weekly subscription management, farm harvest forecasting, and route-optimized delivery.

Key Modules & Architectural Capabilities Delivered

Custom recurring subscription engine (Weekly / Bi-weekly farm box)
Customer box customization portal (Swap vegetables before harvest)
Automated farmer harvest quantity forecasting dashboard
Route-optimized delivery driver mobile web app
WhatsApp delivery slot confirmation & gate entry pass
Razorpay AutoPay recurring UPI subscription billing
04. Measurable Business Impact

Results, ROI & Transformation Outcomes

Urjafarms scaled to 12,000+ active weekly subscribers while reducing farm harvest wastage to under 1.5% and achieving a 76% customer repeat order rate.

Technologies & Tools Utilized
Laravel Vue.js PostgreSQL Razorpay AutoPay WhatsApp API

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